There's a quiet revolution happening in the beverage aisle. Women are trading wine for THC seltzers — and the numbers are striking. Women now account for an estimated 55% of THC seltzer purchases, citing relaxation benefits, and roughly 45% of female cannabis users prefer beverages over edibles for discreet consumption.
Why the Shift?
1. No Hangovers
The morning-after math is simple: better sleep, lighter mornings. Women are choosing the option that doesn't leave them wrecked the next day.
2. Fewer Calories
A glass of wine can pack 120–150 calories. A THC seltzer? Close to zero.
3. Less Anxiety
Many women report that THC helps with social tension and stress without the emotional volatility of alcohol.
4. Health Concerns
Interest is coming not only from millennials and Gen Z, but from women — particularly older women — trying them amid concerns about alcohol and its links to disease.
The Demographic Shift
- ~55% of THC seltzer purchases are made by women
- ~45% of female cannabis users prefer beverages over edibles
- ~73% of Gen Z consumers seek low-dose (5–10mg) beverages for social settings
- ~40% of non-cannabis users aged 21–30 are interested in trying THC seltzers as alcohol alternatives
The Last Call Difference
Last Call's liquid mixers and powder sticks let you craft the perfect dose — from a light 5mg microdose for a subtle evening unwind to a full 10mg for deeper relaxation. Discreet, portable, and zero calories.